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The story: past, present and future.

Dobermann was founded by three college students in December 2014.

 

Back in 2013, the trio joined university life and didn't know each other. Until they were given a same task from their lecturer: made an educational video. They were excellent at it. Since then, they always came up with fresh ideas and joined the same photography club in the college.

 

During the last days of 2014, one of them came up with the idea of making a backpack. Affordable but remarkable were the concept that he brought to the others. Then the trio agreed to do so.

Dobermann, a friend for adventure.

Why Dobermann?

The name 'Dobermann' came with the philosophy itself. Dobermann is a German word for "Doberman", a dog breed that originated from Germany. Dobermann is an energetic dog. From the idea, Dobermann products will try to suit your active day everywhere. 

 

Dobermann is a well-known dog for its loyalty to men. From this characteristic, Dobermann tries to create just not a bag, but a companion for all. Dobermann is an attempt to restore the true meaning of a bag. A friend of adventure.

Today, Dobermann produced bags for everyone with youthful spirit. With simple yet creative design, careful material selection, and sincere production process, Dobermann consistent with commitment to brought a bag with finest quality only for you.

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